Legal

Collaboration agreement

The standard agreement between an app brand and a creator for each collab, concluded through Yousie.

Last updated: 8 October 2026

1. About this agreement

A collab brings two parties together: the brand that published it and the creator who joined it. This page is the agreement between them. It is a standard agreement, the same for every collab, and it is completed by what the collab itself shows: the app, what each result pays, the attribution window and any conditions the brand states.

When it is concluded

The agreement is concluded each time a creator joins a collab, at the moment of joining, between that creator and the brand that published the collab. The brand accepts it in advance, for every creator who joins, when it opens the collab to creators. The creator accepts it by joining.

It applies to that collab for as long as the creator takes part in it. A creator who joins several collabs has a separate agreement for each of them.

Where Yousie stands

The collaboration is between the brand and the creator. Yousie does not commission the content and does not make it. It runs the marketplace where the two parties meet, the tracking and the payments, as section 4 describes. Its own commitments to each of them are in the Terms of Use and, for brands, in the Terms of Sale.

The documents that apply with it

The Terms of Use, which both parties accepted when they opened their accounts. This agreement adds to them and does not replace them.
The Terms of Sale, for what the brand pays Yousie.
The page on creator legal obligations, which gives general information on the law this agreement refers to.

A brand’s conditions can add to this agreement. They cannot remove a duty that this agreement, the Terms of Use or the law places on either party.

The written contract French law asks for

Where French law on commercial influence applies, Article 8 of the Loi n° 2023-451 du 9 juin 2023 requires the contract between a creator and an advertiser to be in writing and to state certain things. Under the Décret n° 2025-1137 du 28 novembre 2025, in force since 1 January 2026, that requirement applies once what an advertiser gives a creator over a year, in money and in benefits in kind, for content with the same promotional aim, reaches €1,000 excluding tax.

This agreement applies to every collab, whatever it pays. It is written to state each of those things:

What the contract must state	Where
The identity of the parties, their postal and email addresses and their country of tax residence	Section 2
The nature of the work entrusted to the creator	Section 5
The payment in money or the way it is worked out and, where there is one, the value of a benefit in kind and the conditions for receiving it	Section 6
The rights and obligations of the parties, including on intellectual property	Section 8 to section 13
That French law applies, where the content addresses an audience in France	Section 17

2. The parties

The brand is the company that published the collab, or the agency acting for it. Under this agreement it is the advertiser: the content promotes its app, and it pays for the results.

The creator is the person who joined the collab, or the company through which that person works.

The parties do not sign a separate document for each collab. Each is identified by its Yousie account, as it stood when the creator joined. For this agreement, each party must have given Yousie the following, and must keep it accurate:

its name: for a company, its registered name, legal form and registration number; for a person, their first and last name and, where they have one, their business registration number;
its postal address and its email address;
its country of tax residence;
for an agency, the name of the brand it acts for.

These details are part of the agreement. Each party agrees that Yousie may give them to the other party to the collab, on request, where that party needs them to exercise its rights under this agreement or to meet a legal obligation. The Privacy Policy explains how Yousie handles personal data.

Each party also confirms that it meets the conditions the Terms of Use set for holding an account: being at least 18, being legally able to enter into a contract and, when acting for a company, being authorised to commit it.

3. Definitions

Words defined in the Terms of Use mean the same here, in particular collab, Yousie link, result and content. The two results a collab can pay for today are an install and a confirmed subscription. This agreement also uses the words below.

Campaign: The name a brand’s dashboard gives to its collab.
Install: The first time the app is opened on a device, within the collab’s attribution window after a tap on the creator’s Yousie link.
Confirmed subscription: A paid subscription bought in the app by someone who installed it through the creator’s Yousie link, once the brand has confirmed it.
Attribution window: The number of days after a tap on the link during which an install still counts. The brand sets it, and the collab shows it.
Price: What the brand pays for a result.
Creator’s share: What the creator receives for a result: the price, less Yousie’s commission. It is the amount the collab shows the creator.

4. Yousie’s role and its limits

The brand and the creator rely on Yousie for three things:

The marketplace. Yousie lists the collab, lets the creator join it and gives the creator a Yousie link.
The tracking. Yousie records the clicks, installs and subscriptions that come through the link. Both parties accept its tracking records as the basis for what the creator earns and what the brand pays, as the Terms of Use provide.
The payments. The brand pays Yousie. Yousie keeps its commission and pays the creator.

Yousie goes no further than that. In particular, it does not:

negotiate or sign for either party: the brand sets the terms of its collab itself, and the creator alone decides to join;
write the brand’s brief, make the content, publish it, or check it before it is published;
choose the creators who join a collab, or promise either party a number of collabs, posts or results;
answer for the app, for the content, or for what either party says or does.

As the Terms of Use say, nothing here creates an employment relationship, a partnership or a joint venture between Yousie and a party, or between the brand and the creator.

Yousie may act when this agreement or the Terms of Use are breached. Depending on the case, it may stop counting the results of a piece of content, remove a collab or material supplied for it, hold back a payout, or act on an account, as the Terms of Use describe under content rules and suspension. Either party can report a problem to [to be completed: contact email address].

Yousie’s own liability to each party is set by the Terms of Use.

5. What the creator does

By joining a collab, the creator takes on one kind of work: making content that promotes the brand’s app, and publishing it, with their Yousie link, on social media accounts they own or control.

No obligation to publish. The creator decides whether to publish, how much, when and on which of their accounts. Joining a collab sets no minimum and no deadline.
The creator’s own content. The creator chooses the idea, the words and the form, and publishes in their own name. The brand describes its app and may state conditions. It does not direct how the creator works.
The Yousie link. The creator uses the link received for that collab. A result that does not come through it cannot be attributed to the creator.
No files to deliver. The creator hands over no video or other file to the brand. Section 13 says what the brand may do with the content.

An independent creator

The creator works independently, with their own equipment and at their own cost: a collab pays for results only. The creator is free to work with other brands and through other services, subject to the line below.

Exclusivity: [to be completed: exclusivity between a creator and a brand, if any]

Registering their activity where the law requires it, and declaring what they earn, is the creator’s responsibility. The page on creator legal obligations gives general information on both.

6. What the creator is paid

The creator is paid for results, not for content. Nothing is due for content that brings no valid result. A collab can pay for:

each install, a fixed amount;
each confirmed subscription, a fixed amount, a share of the subscription price, or both.

The brand sets these amounts, and the collab shows them. Amounts are in euros.

How the creator’s share is worked out

For each valid result:

the price is the fixed amount the collab stated when the install was recorded, or when the subscription was first reported. For a subscription that pays a share, the price also includes that share of the amount the subscriber was charged, as the brand states it when it confirms;
Yousie keeps its commission, 20% of the price;
the creator receives the rest, 80% of the price.

The amounts a collab shows a creator are already the creator’s share: what the creator receives, after the commission. The brand sees the price. For example, when the results of a collab come to €100 for the brand, the creator receives €80 and Yousie keeps €20.

The commission applied is the one in force when the result is recorded, as the Terms of Use provide. The pricing page sets it out.

When a result counts

An install counts when the app is opened for the first time within the attribution window after a tap on the creator’s link.
A subscription counts once the brand has confirmed it. Until then it is shown as pending and is not paid. One subscription counts for each install.
Today, only installs made from Google Play can be attributed. An install made from the App Store is not counted and earns nothing.
A result that is not valid earns nothing, as section 10 explains.

The Terms of Sale set out these rules in full, and the creator guide explains why a real download can go uncounted.

Neither the brand nor Yousie promises the creator a number of results or a level of earnings.

No benefit in kind

A collab pays in money only: this agreement provides for no benefit in kind. A brand that also gives a creator something of value in return for content, such as free access to a paid plan, must state its value and the conditions for receiving it in writing, in the collab’s conditions or in a message to the creator.

7. Payment through Yousie

The brand does not pay the creator directly. Payment passes through Yousie:

the brand owes the price of each valid result and pays it to Yousie, on the conditions of the Terms of Sale;
the creator’s share of each valid result is added to the creator’s earnings, which their dashboard shows;
Yousie pays out the creator’s balance on the conditions of the Terms of Use: automatically, to the account the creator has linked, once the balance reaches the €50 minimum. Payouts are carried out by [to be completed: payment provider, name and country].

If the brand has not paid: [to be completed: what a creator is paid for a valid result the brand has not paid for]

The Terms of Use also say when a payout can be held back, and when an amount credited for a result later found to be invalid can be deducted.

Amounts are paid without deducting the taxes or social contributions the creator may owe on them, unless the law requires otherwise. The page on creator legal obligations gives general information on declaring them.

8. Saying that the content is advertising

Content made for a collab is advertising: the creator is paid for the results it drives. The audience must be able to tell.

The creator:

says clearly that the content is advertising or a commercial collaboration, in the content itself and in a way the audience cannot miss, as the Terms of Use require;
does not rely on a vague tag such as #collab, #sp or #partner;
uses the platform’s own tool for declaring paid content as well, where there is one;
labels retouched or AI-generated images where the law requires it.

The brand:

never asks a creator to hide or play down the commercial nature of the content, and sets no condition that would have that effect;
accepts being named as the brand the content promotes;
asks the creator to correct content for its collab that it sees without a clear label, and may report it to Yousie.

In France, Article 5-2 of the Loi n° 2023-451 du 9 juin 2023 treats a missing mention as a misleading commercial practice, unless the commercial intent is already clear from the context. It names “Publicité” and “Collaboration commerciale” as wordings that do the job, and accepts an equivalent mention. The page on creator legal obligations explains that rule, the labels for images and how to apply them in practice.

Content that does not meet this section can lose its results.

9. Restricted and prohibited promotions

The law forbids creators to promote some things at all, and allows others only under conditions. For France, the page on creator legal obligations lists the prohibitions and restrictions of Article 4 of the Loi n° 2023-451 du 9 juin 2023. Other countries have rules of their own.

The brand:

confirms that its app, and the promotion of it by creators, is lawful in every country the collab targets;
checks, when its sector is regulated, that promotion by creators is allowed, and holds any registration or authorisation the law requires. Finance, crypto-assets, gambling and health are examples;
gives creators the wording and the warnings the law requires for its sector;
does not publish a collab for something creators are forbidden to promote.

The creator:

does not join a collab for something the law forbids them to promote, in their country or to their audience;
respects the conditions the law attaches to a restricted promotion, and uses the wording the brand supplies;
follows the rules of the platform they publish on, which can restrict a category the law allows.

A collab being available on Yousie is not a guarantee that it may be promoted in a given country or to a given audience.

A creator established outside the European Union, the European Economic Area and Switzerland who addresses an audience in France should read what Article 9 of the same law expects of them. The page on creator legal obligations summarises it.

10. Honest statements and genuine results

Honest statements about the app

The creator presents the app honestly:

no false, exaggerated or unverifiable claims;
no account of an experience with the app that they have not had;
no passing themselves off as the brand, or as someone with no commercial link to it.

The brand gives accurate information about its app: what it does, what it costs and what its limits are. It never asks a creator to say something untrue, and it answers for the accuracy of the information and the claims it supplies.

Genuine results only

The creator drives results by genuine means only. The Terms of Use forbid bots, click farms, installs the creator makes or arranges, rewards offered in exchange for a download, misleading or forced redirects, and spam.

Neither party pays, rewards or pressures anyone to install the app, to subscribe, or to rate or review it. The brand does not create or arrange installs or subscriptions on its own collab.

A result obtained in breach of this section is not valid. It earns nothing, it is not charged to the brand, and it can be removed after it first appeared, as the Terms of Use provide.

11. Content standards

The Terms of Use set the rules for content. Under this agreement, the creator confirms that content made for the collab:

is their own work, and uses only music, images, footage and other material they have the right to use in advertising;
complies with the law of the countries where their audience is, and with the rules of the platform it is published on;
is not deceptive, hateful, defamatory or sexually explicit, and does not infringe anyone’s rights, including the privacy and the image of the people it shows;
takes particular care where children are likely to watch;
follows the conditions of the collab, and the brand’s guidelines for showing its name and logo.

When content does not meet these standards, the brand may ask the creator to correct it or take it down, and either party may report it to Yousie.

12. The brand’s obligations

The Terms of Use list what every brand agrees to. Towards each creator who joins its collab, the brand also agrees to the following.

An accurate brief. The brand describes its app truthfully and states its conditions clearly, where the creator can read them before joining. A change applies only to results recorded after it takes effect.
A working link and working tracking. The brand keeps its app available on its store and its store details correct, so that the Yousie link leads to it. It integrates Yousie’s tracking in its app and keeps it working, so that installs and subscriptions are reported. A result that is not reported cannot be paid.
Results confirmed on time and in good faith. The brand decides each pending subscription within the time the Terms of Sale set. It confirms every subscription whose subscriber was charged and not refunded, states the amount actually charged, and rejects a subscription only when it was refunded or never charged.
Payment. The brand pays for the valid results of its collab, as section 7 describes.
Material it may share. The brand supplies only material that it has the right to share with creators, as section 13 describes.
Respect for the creator. The brand does not ask for hidden advertising or untrue statements, and uses the creator’s content, name and image only as section 13 allows.

13. Intellectual property

The brand’s material

The brand keeps all rights in its app, its name and its logos, and in the material it supplies for a collab: its brief, texts, images and videos. It confirms that it holds the rights needed to share that material with creators.

The creator may:

use the brand’s material as a reference for making their own content for the collab;
show the brand’s app, name and logo in that content, within the brand’s guidelines, as the Terms of Use provide.

The creator may not:

publish the brand’s material as their own content, unless the collab’s conditions allow it;
pass it on to anyone else, or use it for anything other than the collab;
use it in new content once the collab has ended.

The creator’s content

The creator keeps the rights in their content, and this agreement does not transfer ownership of it. Under the Terms of Use, publishing content for a collab allows Yousie to refer to it and to show it within the platform, to the brand concerned, so that the collab can be run and checked.

Under the same terms, any other use needs the creator’s agreement. That covers a brand running the content in its own advertising, on its own accounts or on its store page, and any use of the creator’s name, image or voice apart from the content as the creator published it. What this agreement itself provides on those points is set out here:

Reuse by the brand: [to be completed: whether a brand may reuse a creator’s content in its own advertising, on what conditions and for how long]
How long content stays online: [to be completed: how long a creator’s content must stay online]

Where a creator agrees to a reuse, the agreement between them says which uses it covers, on which media, in which countries and for how long. The creator guide puts the creator’s rights in everyday terms.

14. Changes to a collab and its end

Changes by the brand

The brand can change what its collab pays, its attribution window and its conditions. A change applies only to results recorded after it takes effect: results already recorded stay payable on the conditions that applied when they were recorded, as the Terms of Use provide. The creator’s dashboard shows the collab as it stands, and the creator is free to stop publishing if it no longer suits them.

Pausing or ending by the brand

The brand can pause its collab, or close it to creators, at any time. From then on:

the creator’s link still opens the app’s store page, but new clicks are not tracked;
an install that follows a click tracked earlier still counts until the attribution window of that click has run out;
subscriptions from installs already counted can still be reported, and the brand still has to decide them;
what the creator has earned stays due.

Stopping by the creator

The creator can stop taking part at any time, without giving a reason, by no longer publishing content for the collab. Results that still come through the link while the collab is live keep counting. Section 13 says how long content already published stays online.

Breach

A party that considers the other to be in serious breach of this agreement can report it to Yousie, which may act as section 4 describes. Reporting it does not take away that party’s other rights.

Closed accounts

When the account of either party is closed, the Terms of Use say what ends and what stays due.

What continues

The end of a collab does not affect what is due for results already recorded, or the sections of this agreement on intellectual property, liability and governing law.

15. Liability between the brand and the creator

Each party answers for what it brings to the collab: the creator for the content and for the way results are obtained; the brand for its app, for what it says about it, for the material and conditions it supplies, and for its decisions on results.

Claims by others. If a third party or an authority acts against one party because of something the other answers for under this agreement, the party that answers for it bears the consequences, including the reasonable cost of the defence.
Joint liability under French law. Where French law applies, Article 8 of the Loi n° 2023-451 du 9 juin 2023 makes the advertiser and the creator jointly liable for harm caused to third parties in carrying out the contract between them. Between the two parties, the cost falls in the end on the one whose breach caused the harm, and is shared when both contributed to it.
No promised outcome. The creator does not promise the brand a number of installs or subscriptions. The brand does not promise the creator a level of earnings.
Limits. As far as the law allows, each party is liable to the other only for direct and foreseeable loss caused by its own breach of this agreement. Nothing in this agreement limits liability for fraud or deliberate breach, or liability that the law does not allow to be limited.
Yousie. Yousie does not answer for either party’s performance of this agreement. Its own liability is set by the Terms of Use.

16. General provisions

Personal data. Each party uses the personal data it receives about the other only to carry out this agreement and to meet its legal obligations. The Privacy Policy explains what Yousie shows each side of a collab.
No transfer. Neither party may transfer this agreement, or its Yousie account, to someone else.
Invalid clauses. If part of this agreement is found to be invalid, the rest continues to apply.
Updates. Yousie may update this standard agreement, and announces a change as the Terms of Use describe. A new version applies to collabs joined after it takes effect. For a collab joined earlier, it applies to content published and results recorded from that date, and a party that does not agree can stop taking part before then.
Keeping a copy. Each party should keep a copy of this agreement as it read when the creator joined, with the terms of the collab at that time. The date at the top of this page shows when the agreement was last updated.

17. Governing law and disputes

French law

Where a collab has the purpose or the effect of promoting an app to an audience established in France, among others, this agreement is subject to French law for that collab, in particular to the Code de la consommation, the Code de la propriété intellectuelle and the Loi n° 2023-451 du 9 juin 2023. Article 8 of that law requires the contract to say so.

Other collabs

In every other case, this agreement is governed by [to be completed: governing law].

Neither rule takes away the protection that the mandatory rules of a party’s own country give it.

Disputes

The parties first try to settle a disagreement between themselves. If it concerns a count of results, either of them may ask Yousie to look into it, as the Terms of Use provide. If no solution is found, the dispute goes to the courts that have jurisdiction under the law.

Contact

To reach Yousie about a collab or about this agreement:

Email: [to be completed: contact email address]
Post: [to be completed: postal address for correspondence]